Hey there, March 2nd is Dr. Seuss’s birthday, and in my world, that means it’s also a day to remember my late mother, who—without fail—dressed as the Cat in the Hat on Dr. Seuss’ birthday. Listen, we all have our hobbies. This was hers. And she wore that striped hat with gusto. Dr. Seuss gave us plenty of whimsical rhymes and wacky characters, but he also imparted lessons in empathy. "Horton Hears a Who" reminds us that a person’s a person, no matter how small. "The Sneetches" tells us that...
9 days ago • 1 min read
Hey there, Lately, I’ve been knee-deep in writing websites (showcases coming soon!), which has me thinking about a common misconception: Once your website is done, your job is finished. Let’s be clear—your website is not a crockpot. You can’t just “set it and forget it.” Because when you do, it’s bound to go stale. Your business evolves. Your offers change. The way people search for and engage with businesses shifts. If your website isn’t keeping up, you’re leaving opportunities (and money)...
12 days ago • 1 min read
Hello, fabulous reader, Let me start with a confession: I don’t like candles. At all. There’s probably some deep-seated past-life trauma at play here—burned at the stake, maybe? I’m sure you already thought that, so I’m simply putting it out there. The real kicker for me is birthday cakes. Let me tell you, you’ve never heard Happy Birthday sung faster than when I’m in the room with a cake ablaze. It’s less a serenade and more an auctioneer chant: “happybirthdaytoyougoingoncegoingtwicesold!”...
14 days ago • 1 min read
Hello Reader, my fellow kind human, Today, I’m stepping away from writing, words, and marketing to share the story of someone who truly needs our help. Sean Moore is a man whose positivity and resilience have deeply inspired me. I’ve had the privilege of connecting with Sean through the Provisors networking community. He’s kind, generous, and genuinely curious about the people he meets, always taking the time to understand who they are and what they do. Sean is the type of person who brings a...
19 days ago • 1 min read
Hi Reader, Now that Valentine’s Day is over and we’re back to our regularly scheduled programming of being annoyed by our partners and loved ones (which is why we needed that half-off chocolate!)., it’s time to discuss how you can share the love all year long with your readers. It may still feel a bit premature for this metaphor since we’re deep in winter here in the Northern Hemisphere, but your audience is like a garden that thrives on consistent nurturing to blossom. By producing...
21 days ago • 1 min read
Hi Reader, A few weeks ago, I had the honor of joining a group of remarkable women on Donna Cravotta’s Wisdom Panel, a key part of her inspiring 50 Over 50 brand. Our segment, Voices Carry, spotlighted the stories and wisdom of owning our truths and how, in doing so, we create a meaningful impact. This movement boldly confronts ageism while celebrating the unmatched value of experience and perspective. Spoiler alert: staying silent isn’t as safe as it seems. It turns out that your inner voice...
24 days ago • 1 min read
Hey there! Valentine’s Day is almost here—or, as I like to call it, Half-Off Chocolate Candy Eve. Instead of the usual mush about love, I’m continuing the gratitude theme with something special for my loyal readers: a free mini-guide titled How to Write Copy that Sells (Without Selling Your Soul). If you’ve ever struggled to balance sounding authentic and driving sales, this guide is for you! It’s packed with tips and strategies to help you write copy that feels like you—without cringe-worthy...
28 days ago • 1 min read
Hey there, You know when you hear about something so perfect, so delightfully odd, that you immediately think, “Why didn’t I think of this?” Yeah, that’s precisely what happened when I heard about The Secret Society of Curious Minds, founded by my friend and Compass realtor Juliet Leydon. The moment I heard about it, I was ALL IN. Because, honestly, how could I not be? It’s basically a club for people who love doing weird, wonderful, random things. I’d delight you with the details, but Juliet...
about 1 month ago • 1 min read
Hey Reader, and welcome to February, This week, I’ve spent a lot of time gathering all my tax stuff for my accountant. Spoiler alert: I haven’t enjoyed it. Anyway… I’d like to spend the rest of this week focusing more on gratitude. I started my business six years ago, and so many amazing things have happened that I don’t spend enough time being grateful for. Amazing things like… Writing websites that led to business owners feeling so good about their business that THEY GOT MORE...
about 1 month ago • 1 min read
